Advertising in a Digital Age: Best Practices for Adwords and Social Media Advertising

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in the Google AdSense Program, Google pays publishers for clicks on ads displayed on their sites

Display Network includes all the web pages that use the Google AdSense Program

With paid search, your ad is placed at the top of ad listings or on selected sites, thus allowing web users looking for you or for services similar to your offering to actually find you.

link building should be a top priority for your SEO efforts

The search engines assess the quality of your content and web pages according to the number of links directed to the site.

One of the most effective ways to allow the search engines to index your site is by including tags.

It is important to clean up your site HTML to enable the bots to effectively analyze the content on the site.

It is important that you choose your keywords carefully so that they are not only relevant, but also competitive.

Google changes its algorithm about 500–600 times per year