Books
David Katamba

Principles of Corporate Social Responsibility (CSR)

Principles of Corporate Social Responsibility: A guide for students and practicing managers in developing and emerging countries is designed to meet the urgent need for a comprehensive and definitive introduction and teaching text for Corporate Social Responsibility [CSR]. With the aim to become the standard textbook to teach a complete course unit at undergraduate or postgraduate levels, this is a book that can be used by practicing managers to understand the practice of CSR, equipping them with knowledge and skills of how to integrate CSR into business strategy and operations.Edited by a multidisciplinary team of four experts, David Katamba, Dr. Christoph Zipfel, David Haag and Dr. Charles Tushabomwe-Kazooba, along with other contributors, the book stresses the linkage of CSR and modern business management. It starts by defining CSR, then shows how to get involved in CSR, how to identify CSR opportunities, communicating CSR activities to stakeholders and tracking CSR performance.Principles of Corporate Social Responsibility: A guide for students and practicing managers in developing and emerging countries concludes by giving the reader the practical skills in designing CSR strategies in order to use them for competitiveness as well as tracking performance of CSR programs. This is a book that will become essential reading on the topic of CSR for many years to come.
158 printed pages

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Quotes

    Madshas quoted3 years ago
    That is, social, economic or environmental issues must appear in the definitions and conceptualizations, or in the interpretation of the concept of CSR.
    Ekaterina Sivkovahas quoted4 years ago
    CSR covers social and environmental issues, despite the English term “corporate social responsibility.” CSR is not or should not be separate from business strategy and operations. It is about integrating social and environmental concerns into business strategy and operations.
    • CSR is a voluntary concept.
    • CSR is how enterprises interact with their internal and external stakeholders (employees, customers, neighbors, nongovernmental organizations, public authorities, etc.).

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