Steve Martin,Роберт Чалдини,Noah Goldstein


Notify me when the book’s added
To read this book, upload an EPUB or FB2 file to Bookmate. How do I upload a book?
Most of us are only too aware that, whatever roles we have in today's fast-moving world, much of our success lies in getting others to say 'Yes' to our requests. What many people might not be aware of, though, is the vast amount of research that has been conducted on the influence process. What factors cause one person to say 'Yes' to the request of another? Yes! is full of practical tips based on recent academic research that shows how the psychology of persuasion can provide valuable insights for anyone interested in improving their ability to persuade others – whether in the workplace, at home or even on the internet. It combines the counter-intuition of Freakonomics with the popularising of Does Anything Eats Wasps? For each mini-chapter contains a mystery which is solved in a way that provides food for thought for anyone looking to be more persuasive, and for anyone interested in how the world works.
This book is currently unavailable
239 printed pages



    How did you like the book?

    Sign in or Register


    Tasha Sidorovahas quoted4 years ago
    Your audience is unlikely to respond favourably to a statement like ‘Hey, you: be a sheep and join the herd. Baaaaaaaah!’ A more positively framed statement like ‘Join countless others in helping to save the environment’ is likely to be received much more favourably.

On the bookshelves

    Senem Cengiz
    Psychology & Self-Help
    • 945
    • 44
    Aliona Vozna
    • 26
    • 41
    Marko Veselinovic
    Leto Ludilo
    • 70
    • 10
Drag & drop your files (not more than 5 at once)