What the new memetic frontline does not need, however, is a single logo, designed by some centrally appointed actor. Such was the 2011 New York Times ideas competition for a logo for Occupy Wall Street, initiated by designer Seymour Chwast under the erroneous title “Every Movement Needs A Logo.” Some of the firms invited by Chwast were themselves designers for the Wall Street financial elite, attesting to the crippling hypocrisy of a discipline which has outsourced its ethical faculties to Icograda congresses and world peace posters printed in an edition of one.65 In a recent interview, one of the invited firms, Chermayeff & Geismar—who designed Chase Manhattan’s corporate identity—declared that it is none of their business to evaluate the ethics of their clients’ practices: “We do not feel responsible for the character of those we work for.”66 It was Chwast’s own Push Pin Studios that in the 1970s designed the I HEART NY logo. This trademark has become historically linked to a “total reorientation of the city toward real estate, insurance, and finance.”67 Chwast is thus, in a typical twist of graphic design fate, intimately connected to the very roots of the problems he tries to alleviate by commissioning Occupy logos from real estate-owning Manhattan design celebrities. Inadvertently, Chwast demonstrated design’s completely failed entitlement to represent anything other than itself. With a simple “I can has,” any cute kitten would refute the campaign.