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Books
Jacky Tai

Brand Zero: The complete branding guide for start -ups

  • Menna Abu Zahrahas quoted3 years ago
    to be guided by a properly sorted brand strategy
  • Menna Abu Zahrahas quoted3 years ago
    Jacky subscribes to Peter Drucker’s view that a business has only two basic functions, namely marketing and innovation.
  • Menna Abu Zahrahas quoted3 years ago
    These rules of naming have been published in the book Get A Name! 10 Rules To Create A Great Brand Name. Prior to writing Brand Zero, Jacky also authored B2B: 10 Rules To Transform Your Business Into A Brand.
  • Menna Abu Zahrahas quoted3 years ago
    These 13 strategies are outlined in the bestselling book Killer Differentiators: 13 Strategies To Grow Your Brand.
  • Menna Abu Zahrahas quoted3 years ago
    Jacky has also developed the 10 rules of naming which are now used to help StrategiCom’s clients create powerful brand names that stand out from the crowd.
  • Menna Abu Zahrahas quoted3 years ago
    His main expertise is in the area of differentiation in which he has developed the 13 strategies of differentiation that are used on all of StrategiCom’s clients.
  • Menna Abu Zahrahas quoted3 years ago
    Jacky joined StrategiCom in 2007 as a Principal Consultant where he continues to serve the Singapore business community by helping clients build stronger brands through effective differentiation.
  • Menna Abu Zahrahas quoted3 years ago
    Singapore, the government agency that is tasked to help Singapore companies internationalise successfully.
  • Menna Abu Zahrahas quoted3 years ago
    After seven years, he decided to try something different and landed up with the job of programme manager of branding for International Enterprise
  • Menna Abu Zahrahas quoted3 years ago
    joined an education software start-up in 1997 to head its marketing communications department and quickly helped the company to establish its new brand as a leader in e-learning programs for general education
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