Mark Forsyth

The Elements of Eloquence: How to Turn the Perfect English Phrase

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Whether you want to achieve literary immortality or just persuade people of the genius of your thoughts, says Mark Forsyth, author of the bestselling The Etymologicon, you don't need to have anything to say — you simply need to say it well. And to say it well you just need to know the tricks of the trade, the simple formulas that have been in use from The Bible to The Beatles, from proverbs to number one singles. These are the timeless techniques of classical rhetoric that worked just as well for Tennyson as they do for Tarantino. Join Mark as he explains, in his inimitably lucid and entertaining way, why you remember lines like 'Bond. James Bond' and 'To be or not to be', how Katy Perry adapted Charles Dickens, and the intriguing complexity of Dirty Harry's rhetorical questions. In an age unhealthily obsessed with substance, this is a book on the importance of pure style.
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186 printed pages
Original publication
2013

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Quotes

    anhengstwerthhas quoted14 days ago
    back was beaten brass
    Clara Badilhas quotedlast year
    argumentum ad baculum, which means threatening somebody with a stick until they agree with you.
    Андрей Устюжанинhas quoted2 years ago
    world would degenerate into one permanent epigram.

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