Renegades Write the Rules, Amy Jo Martin
Amy Jo Martin

Renegades Write the Rules

Notify me when the book’s added
To read this book, upload an EPUB or FB2 file to Bookmate. How do I upload a book?
Learn the rules to building loyal (and lucrative) digital followings Renegades Write the Rules reveals the innovative strategies behind the social media success of today’s top celebrities, brands, and sports icons, and how you can follow their lead.
Author Amy Jo Martin is the founder of Digital Royalty and the woman who pioneered how professional sports integrate social media. In this book she shows how to build a faithful following and beat the competition clamoring for people's attention by continually delivering value – when, where, and how people want it. People want to be heard, to be involved, to be entertained, to be adventurous, to be informed.
Reveals the winning strategies for using social media to achieve dramatic results Shows how to gain influence with social media that requires an unprecedented (and potentially uncomfortable) level of accessibility and ongoing affinity Filled with illustrative examples of social media successes (including Dwayne 'The Rock' Johnson, Shaquille O'Neal, and Nike) that show how humanizing a brand through social media leads to monetization Explores how Amy Jo Martin and other successful entrepreneurs are becoming renegades by using social media to innovate their personal and professional lives The book reveals one of the basic rules of digital media success: Humans connect with humans, not logos and creative taglines.
This book is currently unavailable
274 printed pages



How did you like the book?

Sign in or Register


Mark Ong
Mark Onghas quoted3 years ago
Ongoing engagement is no small benefit. Once it’s established, success depends largely on your ability to keep the conversation going by asking the right questions, listening for the most common answers, and then innovating your business or brand accordingly. How? Deliver value when, where, and how your audience wants it. I

On the bookshelves

A wealth of business tips, John Wiley & Sons
John Wiley & Sons
A wealth of business tips
  • 14
  • 192
Self Help, kurtisbrand
Self Help
  • 60
  • 4
MIND, Gabriella Duncan
Gabriella Duncan
  • 2
  • 1
, gnvsandeep215
  • 11
Drag & drop your files (not more than 5 at once)