The Chasm Companion, Paul Wiefels
Paul Wiefels

The Chasm Companion

447 printed pages
In The Chasm Companion, The Chasm Group's Paul Wiefels presents readers with a new analysis of the ideas introduced in bestselling author Geoffrey Moore's classic books, Crossing the Chasm and Inside the Tornado, and focuses on how to translate these ideas into actionable strategy and implementation programs. This step-by-step fieldbook is organized around three major concepts: how high-tech markets develop, creating market development strategy, and executing go-to-market programs based on the strategy.
To read this book, upload an EPUB or FB2 file to Bookmate. How do I upload a book?
Search on Google
Impression
Add to shelf
1Reader
0Bookshelves
0Impressions
0Quotes

Impressions

👍
👎
💧
🐼
💤
💩
💀
🙈
🔮
💡
🎯
💞
🌴
🚀
😄

How did you like the book?

Sign in or Register
fb2epub
Drag & drop your files (not more than 5 at once)