Rufus Lidman

How To Become A Digital Marketing Hero

How do you succeed with your digital efforts when the possibilities within digital marketing are endless? Are you using the right tools? The best strategies? This digital guide will turn you into the company’s digital hero. Here you will find concrete strategic guidance, valuable advice and practical cases. The book’s three focus areas are: The digital tools. The different parts of digital marketing, including social media, display advertising, search engine marketing, site strategy and digital CRM. The digital strategy process. A well-proven method to develop a digital strategy. The 7-step process will show you maximum probability of achieving the goal in the shortest possible time, with the least possible resources. The digital measurement. Measurement of the effects and methods to optimize your digital strategy. This book is written for everyone who wants to reach consumers in a way that is fast, easy and efficient in regards to goal and cost.
199 printed pages
Original publication



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    mariareadshas quotedlast year
    the strategic question of highest importance is whether to “move the mountain to Mohammed” or “move Mohammed to the mountain”—i.e. whether we should use expensive traffic-driving methods to force people to leave the safe and comfortable confines of their preferred hangouts, or relocate ourselves right to the hotspot in the midst of where all these social conversations take place.

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