Sven Smit

you look at the three books that sit on more managers’ bookshelves than any others—In Search of Excellence (1982), Built to Last (1994), and Good to Great (2001)—they use a common method for learning lessons about strategy. They collect companies that are “great,” “excellent,” or “enduring” and attemp

strategy rooms, there often seems to be a push toward certainty—not odds

trategy rooms, there often seems to be a push toward certainty—not odds