Zain Raj

  • Menna Abu Zahrahas quoted2 years ago
    This Book in One Paragraph
  • Menna Abu Zahrahas quoted2 years ago
    The marketing world must change because the consumer already has
  • Menna Abu Zahrahas quoted2 years ago
    And I’m not talking about the internet, digital and social media, or mobility. These are just channels to reach your target audiences.
  • Menna Abu Zahrahas quoted2 years ago
    Consumers no longer wish to be sold anything. They are looking for products and services that offer a new definition of value, which doesn’t necessarily include having the lowest price, and for companies that share their values.
  • Menna Abu Zahrahas quoted2 years ago
    You must create a bond with customers that actually changes their behavior and moves them from using your product occasionally to making it an integral part of their lives. That’s what I mean by “brand ritual.”
  • Menna Abu Zahrahas quoted2 years ago
    They provide a basic understanding of the important ideas about branding and marketing and how both have evolved over the past fifty years.
  • Menna Abu Zahrahas quoted2 years ago
    People who try to understand customer attitudes and behavior so they can guide them in ways that benefit their companies are marketeers.
  • Menna Abu Zahrahas quoted2 years ago
    Take a look at an episode of the award-winning pop television hit Mad Men.
  • Menna Abu Zahrahas quoted2 years ago
    It’s an endless tale of mediocrity rampant.
  • Menna Abu Zahrahas quoted2 years ago
    Whatever talent some of its characters might once have exhibited is now stuck fast in the mud of petty politics, stifling bureaucracy, and feckless management.
fb2epub
Drag & drop your files (not more than 5 at once)