David Farbman is a hunter in every sense of the word. As the CEO of HealthRise Solutions, chairman and founder of Carbon Media Group, a principal in NAI Farbman Group, a husband and father, he applies the skills gleaned from hunting to achieving success in all of his roles. His new book, the New York Times best seller “The Hunt: Target, Track & Attain Your Goals” (Jossey-Bass, Spring 2014), explains how to use the principles of hunting to make better decisions, form stronger alliances, build better strategies, target bigger wins, and uncover more opportunities.In 2007, Farbman started Carbon Media Group. It is now the largest media company targeting the outdoor audience. With over 27 million unique visitors a month, they have the second largest male enthusiast’s audience online. The three legs of the company, OutdoorHub, ActionHub and AgHub, combine to create the voice of the outdoors online, reaching everyone from the forest to the farm. Today, the company publishes over 4,000 articles per month.Prior to launching Carbon Media Group, Farbman served as CEO of NAI Farbman Group. NAI Farbman Group is a commercial real estate company with assets of over 20 million square feet. Farbman is a graduate of Michigan State University. He and his wife, Nadine, have three young boys: Hunter, River, and Fischer.