Seth Godin

some axes for you to choose from

Most of all, marketing is change.

Being better than 98 percent of the competition used to be fine. In the world of Google, though, it’s useless.

Quitting creates scarcity; scarcity creates value.

Because day to day, it’s easier to stick with something that we’re used to, that doesn’t make too many waves, that doesn’t hurt.

Selling is about a transference of emotion, not a presentation of facts.