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Jack Trout

Jack Trout is an owner of Trout & Partners, a consulting firm. He is one of the founders and pioneers of positioning theory and also marketing warfare theory.
years of life: 1935 present

Quotes

Muchomachohas quoted2 years ago
Marketing is a battle of perceptions, not products
Muchomachohas quoted2 years ago
Find a new category you can be first in
Muchomachohas quoted2 years ago
what category is this new product first in

Impressions

Yonkani Vegashared an impression2 years ago
💡Learnt A Lot
🎯Worthwhile
👍Worth reading

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    Al Ries,Jack Trout
    The 22 Immutable Laws of Marketing
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