Barry Katz

Linear thinking is about sequences; mind maps are about connections.

Linear thinking is about sequences; mind maps are about connections

Our real goal, then, is not so much fulfilling manifest needs by creating a speedier printer or a more ergonomic keyboard; that’s the job of designers. It is helping people to articulate the latent needs they may not even know they have, and this is the challenge of design thinkers. How should we approach it?