Howard Raiffa

success depends on making smart choices

Who you are, what you are, where you are, how successful you are, how happy you are all derive in large part from your decisions.

divide and conquer:

clarify uncertainties, evaluate risks, and make a series of linked decisions in the right sequence.

OUR DECISIONS SHAPE OUR LIVES

Most of the important decisions you’ll face in life are tough and complex, with no easy or obvious solutions.

make a difficult decision puts us at risk of anxiety, confusion, doubt, error, regret, embarrassment, loss.

Our discomfort often leads us to make decisions too quickly, or too slowly, or too arbitrarily

But experience is a costly, inefficient teacher that teaches us bad habits along with good ones.

straightforward, reliable, easy to use, and flexible.