Benjamin

Standard social and business practices are built on certain assumptions—shared understandings that have evolved from older beliefs and conditions. And while circumstances may have changed since the start of these practices, their continued use tends to reconfirm the old beliefs. For this reason our daily practices feel right and true to us, regardless of whether they have evolved to keep up with the pace of change. In just such a way a business culture arises and perpetuates itself, perhaps long after its usefulness has passed.