In Detail

vtiger CRM is free, full-featured, 100% Open Source CRM software ideal for small and medium businesses, with low-cost product support available to production users. It is used widely in dozens of countries with localization available in over 15 languages. If you want to manage your customer relationships successfully using one of the most dynamic CRM systems that is truly open source then this is the right book for you.

vtiger CRM Beginner's Guide will show you how to unlock the power of the Open Source vtiger CRM system, to reorganize your sales processes and manage customer relationships better. It explains the basics of a CRM, going on to explain how to create a CRM using vtiger, adding extensions, plug-ins, and theming.

This book will teach you how to organize and streamline sales processes and customer service processes and to automate routine business processes to save valuable time. With it you can empower your sales force and start increasing sales. You can get more visibility to sales performance through centralized activity management and reporting. You will understand how vtiger receives data from external systems through its API and how you can use that API to get data into vtiger. You will discover how vtiger provides many extensibility and customization features to enable your CRM solution to meet the needs of your business and how use them correctly.

A step-by-step guide to using vtiger CRM to streamline your organization's customer relationship management processes.

Approach

This book covers the basics of installing and using a CRM system, explaining how to implement vtiger's powerful features for your business, adding extensions, plug-ins, and theming. It provides a step-by-step guide to installing, configuring, and customizing vtiger even at the code level, with practical advice and directions.

Who this book is for

This is book is written for IT professionals and business managers who have power-user computer skills and are looking to improve sales management processes and/or customer service processes.

Ian D. Rossi

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