Elizabeth Ward

I’m indebted to a very dear friend for the title of this book. The phrase “If you’re so clever why aren’t you rich” was, in fact, a family jibe used by my friend on his two sisters, both of whom were academically, if not financially, very successful in their careers. B

But in this case the title could well be used by any number of businesses who have great ideas but struggle to make money from them. This book is unashamedly focused on those who do want to make a fortune from their ideas but don’t know where to start.