Jim Edwards

you’ve got nothing to lose by asking people you don’t know if they’ll review your product. Send it to some people

Credibility Statement About You

Tell people about you and why you are qualified to bring them this solution. Again, depending on what piece of copy you’re creating, this could be one sentence or a whole page listing your education, qualifications, and how you got to be where you are today. It depends on the length and purpose of your sales message.

If you need a long sales letter to sell a high-ticket item, where the sales copy carries the entire weight of the purchase decision, people will want to know the who, what, where, when, why and how of your qualifications to bring them this solution.

On the flip side, the guy who invented The Perfect Push Up and The Perfect Pull Up covered