John Foster

Transitional serif typefaces from the mid-eighteenth century, such as Baskerville, are evolved interpretations of Old Style serifs dating back as far as the late fifteenth century; they are more elegant and easier to read. This means Transitional serif typefaces are particularly well suited to the setting of long-form text.

DON’T choose the latest typeface for every new project you work on

always turn the page if it is typographically confusing—if the audience decides to do the same, then the designer has failed in providing legibility and readability