Dale Carnegie

"My popularity, my happiness and sense of worth depend to no small extent upon my skill in dealing with people."

whatever you do, write it at white heat, with not too much thought of anything but the strong, appealing expression of your ideas.

imagine yourself to be before your audience, for a speech is not an essay and what will convince and arouse in the one will not prevail in the other.

whatever motive it be chosen, let the title be fresh, short, suited to the subject, and likely to excite interest.

Arrange the results of your research in the form of an outline, or brief.

Construct the outline, examining it carefully for interest, convincing character, proportion, and climax of arrangement.

Speak not at all, in any wise, till you have somewhat to speak; care not for the reward of your speaking, but simply and with undivided mind for the truth of your speaking.

To tell in exact terms what the automobile is, to name its characteristic parts and explain their workings, would be exposition;

create a mental image of a particular automobile, with its glistening body, graceful lines, and great speed, would be description;

Exposition furthermore does not include an account of how events happened—that is narration.