Jay Levinson


zanyar baezhas quoted2 years ago
IT’S THE PRECIOUS CONNECTION between you and whoever buys what you sell
zanyar baezhas quoted2 years ago
The connection is made online, in person, by phone, by mail, at a show, on a sign, by hearing, by reading or by seeing. It lasts from the moment the customer learns about you until he or she gets enticed away from you by a cagier guerrilla
zanyar baezhas quoted2 years ago
marketing really is—an entire experience.
Your job as a guerrilla: Make every single moment of the experience satisfying, simple, and worthwhile for the customer. When you do that, you’re truly a practitioner of guerrilla marketing
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