Maxwell Maltz





b7429616775has quoted2 years ago
The self-image is the key to human personality and human behavior. Change the self-image and you change the personality and the behavior.
b7429616775has quoted2 years ago
In order to understand self-image psychology, and use it in your own life, you need to know something of the mechanism it employs to accomplish its goal. There is an abundance of scientific evidence that shows that the human brain and nervous system operate purposefully in accordance with the known principles of cybernetics to accomplish goals of the individual. Insofar as function is concerned, the brain and nervous system constitute a marvelous and complex “goal-striving mechanism,” a sort of built-in automatic guidance system that works for you as a “success mechanism,” or against you as a “failure mechanism,” depending on how “YOU,” the operator, operate it and the goals you set for it
b7429616775has quoted2 years ago
The self-image is changed, for better or worse, not by intellect alone, or by intellectual knowledge alone, but by “experiencing.” Wittingly or unwittingly you developed your self-image by your creative experiencing in the past. You can change it by the same method.
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