Vibor Cipan is currently serving as the CEO and Partner of FatDUX Zagreb - a full service interactive UX and service design agency with offices around the world. Before joining FatDUX, Vibor worked at Microsoft Development Center in Copenhagen and before that, at Microsoft, Croatia. One thing, however, has stayed constant-his focus on user experience, service design, usability and information architecture. He has been awarded the prestigious title of 'Microsoft Most Valuable Professional' for three years in a row (and is still currently holding that title). He was the youngest awardee and the first one in the CEE, Europe to receive the award while being a full-time student.