The Beautyworld ME fair to be held in Dubai on 27–29 May is the largest international trade fair organized in the Middle East for beauty, hair and wellbeing products as well as fragrances, and one of the top 5 fairs globally. Now in its 19th year, the exhibition has played a vital role in the growth and development of the industry with a solid representation of global products and brands.

Turkish cosmetic products enjoy the highest brand awareness in the Middle Eastern market. Within this scope, we are organizing the national participation to the Beautyworld ME fair this year for the 10th time. There will be 85 Turkish cosmetics firms attending the fair, exhibiting their products over an area of 1800 square meters. With high numbers of buyers, dealers, manufacturers, retailers, wholesalers, importers, exporters, trade associations, governments, distributors, and hotel/ spa developers attending the fair, BeautyLand Turkey will surely reach an audience of thousands.

Motivated by the awareness of this responsibility, we prepared a colorful issue featuring 2014 Spa Trends, Rejuvenation Through Makeup, Beauty Tips for 2014 Summer, Foot Care, Hair Care, Perfume, Color Cosmetics… The feature pieces on the Top 10 Unmissable Destinations in Turkey and Turkish Designers were meticulously prepared to present the riches of Turkey abroad. Enjoy your reading.

MURAT AKYÜZ

IKMIB Executive Board Chairman