Book 3 — The Revenue-to-Wealth Decision Playbook

The most expensive financial decisions in business are rarely made with perfect information.

The Revenue-to-Wealth Decision Playbook presents 25 realistic founder scenarios involving cash, stock, advertising, growth, debt, owner pay, working capital, concentration risk, personal security and business-sale decisions.

Each case asks you to think through the trade-offs before revealing a structured decision path, the key assumption that could change the answer, and a practical rule worth carrying into future decisions.

Rather than giving founders another list of financial targets, the Playbook is designed to strengthen judgement: when to preserve cash, when growth is worth funding, when debt is useful, when concentration becomes dangerous, when personal security deserves priority and when “more” is no longer automatically better.

Additional decision lenses help you think about cash timing, reversibility, downside risk, founder time and the effect a business decision has on life outside the company.

For founders and owner-managers who want to make calmer, more deliberate money decisions under pressure.

Bruno Malmegrim

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