Patrick Tinney is the Founder and Managing Partner of Centroid Training and Marketing. Prior to Centroid, Patrick held various corporate sales and management positions at The Southam Newspaper Group, Hollinger Inc. and CanWest Media. During his 30 year career Patrick concluded multi-million dollar media sales and negotiation solutions for many of Canada's largest advertisers. Recognized as an expert on the topic of business negotiation, techniques and trends, Patrick is frequently published in print and on-line business journals. As a keynote speaker and workshop leader, Patrick helps organizations and individuals succeed with more profitable deals that stand the test of time.