“You know the business plan won’t survive its first encounters with reality,” he says. “But the discipline of writing the plan forces you to think through some of the issues and to get sort of mentally comfortable in the space.
zanyar baezhas quoted2 years ago
Then you start to understand, if you push on this knob, this will move
zanyar baezhas quoted2 years ago
over here and so on. So, that’s the first step
zanyar baezhas quoted2 years ago
and that is our goal, to be Earth’s most customer-centric company
zanyar baezhas quoted2 years ago
I’m always trying to figure out one thing first and foremost: Is that person a missionary or a mercenary?” Bezos says. “The mercenaries are trying to flip their stock. The missionaries love their product or their service
zanyar baezhas quoted2 years ago
and love their customers and are trying
zanyar baezhas quoted2 years ago
build a great service. By the way, the great paradox here is that it’s usually the missionaries who make more money.” Mackey struck him as a missionary, and his passion infused the Whole Foods ethos. “It’s a missionary company, and he’s a missionary guy.”
zanyar baezhas quoted2 years ago
Amazon only makes money when it sells things, so negative reviews hurt the business. “When I read that letter, I thought, we don’t make money when we sell things,” Bezos says. “We make money when we help customers make purchase decisions
zanyar baezhas quoted2 years ago
An investor complained that Bezos was forgetting that
zanyar baezhas quoted2 years ago
Amazon gets criticized—as does Walmart—for squeezing suppliers and forcing them to cut costs. But Bezos sees “relentlessly lowering prices” for consumers as core to Amazon’s mission. For most recent years Amazon has come in first in major surveys of customer satisfaction