Brian O'Kane

Books

Quotes

Menna Abu Zahrahas quotedlast year
Do others already offer the same product or service as I intend to offer?
Is my product / service an improvement on what already exists?
What evidence is there that customers want to buy my improved product / service?
Menna Abu Zahrahas quotedlast year
What evidence is there that the market wants to buy this product / service?
What evidence is there that the market is aware of its need for my product / service?
Menna Abu Zahrahas quotedlast year
This quick feasibility review will tell you whether it’s worth progressing to more formal market research, or whether you should go back to the drawing board to think of a new product or service.
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