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Walter Isaacson

    Luka Timofeevhas quotedlast year
    You’re never completely at home, and that can drive you. It can challenge you not to seek being comfortable
    Dmitry Morozhas quoted10 months ago
    It’s All About the Long Term
    We believe that a fundamental measure of our success will be the shareholder value we create over the long term . This value will be a direct result of our ability to extend and solidify our current market leadership position. The stronger our market leadership, the more powerful our economic model. Market leadership can translate directly to higher revenue, higher profitability, greater capital velocity, and correspondingly stronger returns on invested capital.
    Evahas quoted2 years ago
    ‘Pretend to be completely in control and people will assume that you are.’
    Evahas quoted2 years ago
    “The goal was never to beat the competition, or to make a lot of money. It was to do the greatest thing possible, or even a little greater.”
    Evahas quoted2 years ago
    “The main thing in our design is that we have to make things intuitively obvious,”
    Evahas quoted2 years ago
    “I want it to be as beautiful as possible, even if it’s inside the box. A great carpenter isn’t going to use lousy wood for the back of a cabinet, even though nobody’s going to see it.”
    Evahas quoted2 years ago
    e believed that for a computer to be truly great, its hardware and its software had to be tightly linked. When a computer was open to running software that also worked on other computers, it would end up sacrificing some functionality. The best products, he believed, were “whole widgets” that were designed end-to-end, with the software closely tailored to the hardware and vice versa.
    Evahas quoted2 years ago
    Jobs also decided to eliminate the cursor arrow keys on the Macintosh keyboard. The only way to move the cursor was to use the mouse. It was a way of forcing old-fashioned users to adapt to point-and-click navigation, even if they didn’t want to. Unlike other product developers, Jobs did not believe the customer was always right; if they wanted to resist using a mouse, they were wrong.
    Evahas quoted2 years ago
    “It would be better to miss than to turn out the wrong thing.”
    Evahas quoted2 years ago
    Another chart contained a koōan-like phrase that he later told me was his favorite maxim: “The journey is the reward.” The Mac team, he liked to emphasize, was a special corps with an exalted mission. Someday they would all look back on their journey together and, forgetting or laughing off the painful moments, would regard it as a magical high point in their lives.
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