Calvino imagined a situation of total recall, where every detail was recorded. What he did not imagine was that individuals would share that information willingly. This is a radical shift from a top-down vision of data collection to a bottom-up vision of data aggregation and dissemination—it is a shift from “Big Brother” to “little sisters.” A (re)distribution of control over information may empower individuals, providing insight into the kind and quantity of data that they create and a choice of what and when to share—even, perhaps, prompting claims to some of the information’s value.