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Don Norman

Don Norman

Quotes

Valery Nechayhas quoted9 months ago
Engineers are trained to think logically. As a result, they come to believe that all people must think this way
Valery Nechayhas quoted9 months ago
Why are people having problems?” they wonder. “You are being too logical,” I say. “You are designing for people the way you would like them to be, not for the way they really are.”
Valery Nechayhas quoted9 months ago
e must design our machines on the assumption that people will make errors
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