The Unfair Advantage: Sell with NLP! is a book for people who want new skills to influence others, who know that all selling is personal, and who see the need to sell themselves more effectively. It is for people who want to have an advantage in everything that they say, write and do. It is for YOU if you want to find an edge--an advantage--in your work life.

The Unfair Advantage: Sell with NLP! is a “workshop-in-a-workbook.” It contains practical ideas and exercises for applying NLP (neurolinguistic programming) to sales and marketing. It includes “how-to” ideas for selling face-to-face, telemarketing, direct mail, and other real-world situations. Included are examples of scripts and techniques that have produced proven sales increases. It is a theory-free collection of techniques based on a workshop that has been presented to CEOs and sales professionals in over 800 companies in the United States, Russia, Hungary, Italy, Canada, and England.

NOTE FROM THE AUTHOR

This book is unique in its focus on proven practical techniques. It is not a “motivation” book or a touchy-feely, self-affirmation book. You do not need motivation if you are having successful sales results. This book gives you the advantage you need to get such results. The Unfair Advantage began when a client said, “We want to stop coming in second.” Over the past thirty years, I have honed and tested the techniques that are in this book. Don’t buy this book looking for easy answers. It still takes practice. But everything in The Unfair Advantage: Sell with NLP! works, and it can work for you.

INDUSTRIES WITH COMPANIES WHO USE The Unfair Advantage:

Accounting Consulting Pharmaceuticals

Advertising Consumer Products Real Estate

Apparel & Accessories Cosmetics Service

Automotive Electronics Software

Banking Executive Search Technology

Brokerage Financial Services Telecommunications

Biotechnology Health Care Travel/Hospitality

Call Centers Legal

Chemical Manufacturing

Duane Lakin

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