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Amy Porterfield

#668: Secrets from a Multi-Million Dollar Marketing Team

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Standing out in the online marketing world by adapting to the trends and innovating your launch process!

My friend, I totally understand how hard you’re working to stand out in the marketing world – it has become an incredibly challenging task! I'm lucky enough to have a fabulous marketing team behind me that constantly encourages me to experiment with new strategies and trends when it comes time to launch my programs.
Now, I know you're asking yourself, "Amy, what if I don't have an entire marketing team?" Don't worry! Today, I'm lifting the curtain on how my team and I navigate the ever-evolving marketing trends without feeling overwhelmed or distracted. We've found that staying up-to-date with trends is all about finding a balance between being flexible enough to adapt and innovate, yet staying grounded in those core strategies that always work.
So, in this episode, I share the top four strategies my marketing team uses to continue to test and improve our methods in alignment with what's happening in the industry. The best part? These strategies are (as always) tried, proven successful, and completely applicable to small businesses and solopreneurs. Believe me – this episode is jam packed with value no matter where you are in your journey!

Today, you’ll hear about

4:31: Why mastering data driven refinement will increase your creativity

10:11: Strategies for gathering data as a small business or solopreneur

11:48: Our secret to success “rinse and repeat” method

15:33: How to use a high converting webinar as a sales vehicle

21:02: Tools to simplify your launch process

25:08: Breaking down our 360 marketing mindset

28:53: Tips and tricks for optimizing your off-season

Listen in, pick a strategy (or all four!), and put it into action TODAY. Your business is just waiting to thrive, and I promise this is your golden ticket to success.

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0:39:55
Publication year
2024
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