Alex Crockford, the fitness coach, model, actor, athlete and founder of CrockFit who has amassed nearly half a million followers on Instagram and over a quarter of million subscribers on Youtube because of his easy-to-follow, results-driven fitness content.
Alex is often held up as the example of what fitness looks like, and while there’s no denying the peak physical condition he’s in, he’s a huge advocate of deconstructing what it takes and making fitness and health goals accessible for anyone, whatever their starting point may be.
For a lot of us, pursuing health goals is something for which there’s a lot of friction; time, energy, money, time, willpower and time again… And perhaps what Alex is so good at, is showing how to make that journey as smooth as possible. In our conversation, he’s going to share his biggest risks, the obstacles he’s had to overcome as well as the excuses he makes for himself, even though he tries his best not to…
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