301: How I Create my Content

Today I am answering a listener's question! I've actually sort of been hoping that someone would ask me this. Today we're talking about content creation. More specifically, how do I, Rachel, figure out what I'm going to make podcast episodes about or what I'm going to write about in my next book, or what I'm going to put in the Sunday email...all the things!
I have been creating content online for since 2008. So...14 years. And for as long as I've been doing it, I have been in community with my audience. (Even when that audience was only three people!) And slowly but surely, I feel like I've found a really good rhythm that works for me and I feel like the place that I'm at today is a really good, organic, authentic way of communicating with my audience.
There are a ton of experts online who make a living out of teaching content creation: how to post, when to post, what to post...all of it. Today I wanted to tell you about what works for me, and hopefully there will be some nuggets in there for you; if you're a business owner in 2022 then I imagine you're either a content creator yourself or work very closely with one and from someone who has had teams of all different sizes, I know there is something in here for you!
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