Top 3 Value Bombs:
1. Your mission matters because it matters to somebody else out there. That person is looking for you and trying to find you. If you focus and look for your uniqueness, you’d find them. But if have diluted focus, you’d have diluted results.
2. If you don’t know what problems you solve, there’s no way that your prospect or audience ever will.
3. Personal branding is the digitization of reputation.