Walmart’s vice president of beauty, Creighton Kiper, talks about the most popular products in America, from $1.24 L.A. Colors eyelashes to the Relove By Revolution makeup line that’s all under $5. We discuss trend-spotting; Walmart’s multigenerational beauty shoppers; the retailer’s newest prestige offerings; which celebrity lines customers are loving; and more—like how Walmart can work to unlock sustainability at scale.
Products mentioned in this episode: shopmy.us/collections/147609Episode recap with links: fatmascara.com/blogSponsor links & discount codes: fatmascara.com/sponsorsPrivate Facebook Group: Fat Mascara Raising a WandSocial media: @fatmascara, @jessicamatlin, @jenn_editSubmit a "Raise A Wand" product recommendation and be featured on the show: email
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