Top 3 Value Bombs:
1. The hourglass metaphor focuses much an attention when somebody becomes a customer.
2. Use content to fill gaps for onboarding, orientation, further education, upsells and cross-sells, and creating strategic partners that will become referral machines.
3. The innovation is to teach other businesses to take the top 20% of clients and identify how to bring them to where they want to be as opposed to just providing service that has been agreed to.
