Books
Andy Maslen

The Copywriting Sourcebook. How to write better copy, faster – for everything from ads to websites

Svetlana Sobchukhas quoted8 months ago
. Saves them money when they buy their next new car.

Step three: change ‘them’ and ‘they’ to ‘you’ (and tweak the rest as necessary)

E.g. Save money when you buy your next new car.

Step four: Add ‘NOW: an easy way to’ at the beginning.

E.g. NOW: an easy way to save money when you buy your next new car.
Svetlana Sobchukhas quoted8 months ago
Step one: Complete this sentence: My product helps my customers because it...

E.g. My product helps my customers because it saves them money when they buy their next new car.

Step two: Cut everything up to and including ‘it’.
Svetlana Sobchukhas quoted8 months ago
Try to keep your headlines as short as you can. Under 16 words is good. Ten is better.
Svetlana Sobchukhas quoted8 months ago
can roughly divide headlines into three categories:

1. Those promising news.

2. Those arousing curiosity.

3. Those offering a benefit
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