Books
Jonathan Gifford

History Lessons. What business and managers can learn from the movers and shakers of history

Pericles of Athens, Lorenzo of Florence, Alexander the Great, Genghis Khan, Elizabeth I, Napoleon Bonaparte, Zhou Enlai, Ghandi, Lee Kuan Yew – these are just some of the great names who changed the course of history. Far from being dated and irrelevant, their actions and thoughts, and the way in which they conducted themselves in history’s great events, are an invaluable source of lessons and inspiration for today’s manager or executive. In this fascinating, cross-disciplinary book Jonathan Gifford examines ten critical issues (eg, getting the structure right, setting the direction, forging partnerships, making things flourish) facing today’s manager and what history can contribute towards a greater understanding of them. Moreover, Gifford uses the lens of history to provide contemporary managers with new perspectives and solutions to essentially similar problems faced by the great names of history.
332 printed pages

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