Jonathan Gifford

History Lessons. What business and managers can learn from the movers and shakers of history

Pericles of Athens, Lorenzo of Florence, Alexander the Great, Genghis Khan, Elizabeth I, Napoleon Bonaparte, Zhou Enlai, Ghandi, Lee Kuan Yew – these are just some of the great names who changed the course of history. Far from being dated and irrelevant, their actions and thoughts, and the way in which they conducted themselves in history’s great events, are an invaluable source of lessons and inspiration for today’s manager or executive. In this fascinating, cross-disciplinary book Jonathan Gifford examines ten critical issues (eg, getting the structure right, setting the direction, forging partnerships, making things flourish) facing today’s manager and what history can contribute towards a greater understanding of them. Moreover, Gifford uses the lens of history to provide contemporary managers with new perspectives and solutions to essentially similar problems faced by the great names of history.
332 printed pages
Have you already read it? How did you like it?


  • Nicolas Palacioshas quoted3 years ago
    it was a Mongol tactic to stampede animals towards their enemies; now they also started to herd huge numbers of refugees in front of them, clogging roads, overwhelming cities, consuming supplies. At times they would use this mass of humanity as living shields, or even as living ballast to fill moats or other obstacles.90
  • Nicolas Palacioshas quoted3 years ago
    A really good manager helps to create these opportunities—and a really well-run team eventually begin to create their own opportunities, which is when the whole thing really begins to take off.
  • Nicolas Palacioshas quoted3 years ago
    Compared to war, all other human endeavor shrinks to insignificance,” he said.
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