Jorge Rivera

How Do Emotions Drive Money Decisions?

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This book asks the reader to consider key points that relate to financial literacy such as the difference between a need and a want. The connection between love and financial security; effects of stress and money on one’s intimate life; and how emotions trigger one’s behavior and impact financial decision-making. These questions are difficult to answer in part because secondary schools and universities curricula in Europe and other countries pay insufficient attention to the role of money in society and in one’s personal life. The costly result is financial illiteracy.
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321 printed pages
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