David Ogilvy

Ogilvy on Advertising

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A candid and indispensable primer on all aspects of advertising from the man Time has called “the most sought after wizard in the business”. 223 photos.
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501 printed pages
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Quotes

  • Prithwish Patrahas quotedlast year
    When Aeschines spoke, they said, ‘How well he speaks.
  • b3741452513has quoted2 years ago
    It will help you recognize a big idea if you ask yourself five questions:

    1 Did it make me gasp when I first saw it?

    2 Do I wish I had thought of it myself?

    3 Is it unique?

    4 Does it fit the strategy to perfection?
  • b3741452513has quoted2 years ago
    Big ideas come from the unconscious.

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