The purpose of this ebook is to guide readers interested in the economics of sport, using practical examples. It is by no means intended to be a textbook but rather as a means to view the world of economics through the lens of sport. More accurately, it is an analysis of issues in sport from someone with an economic perspective. The information provided in each of the cases is intended to be food for thought, to engage the reader with sports economics and related issues. It is hoped that the examples used throughout can demonstrate how useful sport can be in explaining complex economic issues.