When I was living among the Sotho, I went into the city one day with one of the villagers. The city is something he had no experience with. This was an intelligent and literate man—he had read the Bible, for example. But when he saw a television for the first time in a shop, he couldn’t make heads or tails of what was going on. The narrative conventions that we use to tell a story in film and TV were completely unknown to him. For example, one scene would end and another would begin at a different time and place. This gap was completely baffling to him. Or during a single scene, the camera would focus on one person, then another, in order to take another perspective. He struggled, but simply couldn’t follow the story. We take these for granted because we grew up with them.