Intercom on Onboarding

If marketing can’t describe the outcome customers are looking for, if product can’t build a signup process people understand, if customer education can’t help get to those successful outcomes, onboarding breaks down.

Great businesses are built on high customer retention. It’s not about everyone hearing about your product, it’s about everyone who does hear about your product using it successfully.

Most product owners sign up for their product just once. If you don’t continuously reimagine what it’s like to land on and start using your product, the experience goes out of date. Your product tour is out of date, your help docs are out of date, your welcome email is out of date.