The greatest trend since the rise of the U.S. consumer in the decades following World War II is taking place today: The rise of the new middle class across the developing world. Only, this time the trend is 12-times larger than what U.S. investors experienced – meaning the opportunities for profit are that much more immense. Replay takes you across the globe – from the youngest capitalist economy to one on the verge of joining the West – to put you inside the economies where the new consumer is rising up. It's your guide to understanding this trend, where and why it's taking place, and how to find the next McDonald's, the next Coca-Cola, the next Wal-Mart so that you can profit from the same trend that created millionaires in what we now know as the American Dream.
