SearchLibrary
More ▼
BookshelvesRedeem code
bookmate game
7 days for free
en
Read in our apps:
iOS
·
Android
Bryan Adams,Charlotte Marshall

Give & Get Employer Branding

Notify me when the book’s added
Impression
Add to shelf
Already read
Report an error in the book
To read this book, upload an EPUB or FB2 file to Bookmate. How do I upload a book?
Search on Google
In today's fiercely competitive job market, with the balance of power squarely in job-seekers' hands, how can organizations attract and retain the most talented candidates—and the best additions to their culture?

The answer may surprise you. The most effective employer brands don't attract candidates; they repel them.

Combining the expertise of employer brand industry leaders Charlotte Marshall and Bryan Adams, Give & Get Employer Branding redefines the concept of an employee value proposition entirely. Instead of a sales pitch aimed at seducing candidates with sizzle, this refreshing new approach harnesses the value to be found within the cultural realities and expectations of the company. You'll learn how to create a “smart filter,” elevate your organization's strengths by pairing them with what it truly takes to thrive, and answer the burning questions on candidates' minds like never before.
This book is currently unavailable
230 printed pages
Publication year
2020
Have you already read it? How did you like it?
👍👎

Quotes

  • b2196263110has quoted2 years ago
    The reputation of a company does not rest on how well a customer is able to use a product or service that you’re selling. If you can’t take a good photograph using an iPhone or if you don’t make a very good cake after reading Gordon Ramsey’s cookbook, most consumers don’t blame the product; they accept their own culpability.

    With employer brand, it’s different. If you offer a poor candidate experience, or worse an experience that doesn’t match your consumer experience, candidates blame you. On average, 249 people are turned away from every job vacancy in the United States. So it’s important to remember that employer branding is closer to online dating than online selling.
      • Like
      • Comment
      • Report this
    • b2196263110has quoted2 years ago
      “In my experience, there are a few more skeptical audiences than job candidates, especially those in technical roles. At Job Portraits, we create content that speaks to the hard as well as the exciting parts of a job. Candidates have told us over and over that what they really craved was more transparency about the hard times. Their question was never if things at their new job would get tough; they wanted to know what to expect when they did.”
        • Like
        • Comment
        • Report this
      • b2196263110has quoted2 years ago
        The true value of EVP lies in articulating the expectations, harsh realities, vulnerabilities, and challenges people must be willing to overcome to thrive at your organization
          • Like
          • Comment
          • Report this

        On the bookshelves

        Don’t give a book. Give a library.Give a Bookmate subscription →
        fb2epub
        Drag & drop your files (not more than 5 at once)