Profitable Podcasting

“A True Fan” is defined as someone who will purchase anything and everything you produce. True fans will drive 200 miles to visit your location. They will buy the super deluxe version of your product even though they already own the standard version.
They have a Google Alert set for your name. They have bookmarked your website.
They come to your product announcements or your ribbon-cutting ceremonies. They come to your book signings and ask for you to sign their copies.
They cannot wait for your next webinar, your next podcast episode, your next event, or your next release.
The best way to increase sales for your company is to connect with your True Fans directly.

when you think about all of the information that’s out there in all of the different platforms, blogs, webinars, podcasts, videos, or whatever it is, it’s not like people don’t have choices. So why in the world would they choose to give you their time over someone else?
They’re only going to do that if (A) you’re super entertaining, which I’m not. Or (B), you are helpful and you add value so that hour is an investment on their part where they get more out of the hour than it costs them to give you the hour, or whatever the time of consumption is.

when you sell something and you say you’re an expert in something, saying you’re an expert is one thing, demonstrating week after week that you’re an expert is a completely different gig.

any business owner can create a solid revenue stream around a community of approximately 1,000 people when they are “True Fans” of what the company sells and when there is a connection between the company and its fans based on the value provided.

you and I working together can accomplish far more than, even at my best, I could accomplish alone

“Be scared and then do it anyway.”

You were meant for greatness. You are instilled with an infinite abundance of talent and gifts. Don’t let something as small as fear limit all you were meant to be.

1. Get clear on what the next level is—how will you know when you’re there?
2. Walk through your fear; make a plan—and just do it.
3. Find a mentor—we learn best from the people who have been there.